Havenn

A sleepwear concept for people who find it hard to switch off — what you wear at the end of the day, treated as shelter.

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Client: Havenn concept
Industry: Sleepwear / Clothing
Year: 2022
Services: Concept · Identity · Art direction
Role: Brand Design

[01]Overview

About the project.

A sleepwear brand built around the moment the day finally goes quiet.

The line the whole brand hangs on — and the tone check every later decision was measured against.

01Shelter & seed symbol

02Forest & bone palette

03Recoleta Alt + Neue Haas

01 / Concept and symbolism

Two shapes, one idea.

Two forms carry the concept: a soft arch for shelter, a seed inside it for the protected self. Together they work at label scale.

Havenn concept slide showing the shelter arch, the seed drop, and the two combined into the final isotype — Shelter and seed, drawn separately and then combined — so the symbol can be explained in one sentence.

The full lockup: isotype plus logotype, spaced on a grid so the two can also be used apart.

02 / Logo construction

Rounded forms, clear geometry.

Rounded forms on a clear geometry, so it holds at every size. Symbol and wordmark set to feel stable without becoming rigid.

Construction guides and the two-tone split that governs how the identity behaves on light and dark ground.

03 / Typography

A warm serif, held by a neutral sans.

Recoleta Alt carries the character — rounded, calm, slightly intimate. Neue Haas Grotesk sits underneath for structure, without competing.

Havenn primary typography slide for Recoleta Alt, with the full character set and weight range — Recoleta Alt — display and headlines. Light, Regular, Medium, Semibold.

Havenn secondary typography slide for Neue Haas Grotesk, with the full character set and weight range — Neue Haas Grotesk — body, labels and interface. Light, Regular, Medium, Bold.

04 / Colour

Forest, sage and bone.

Deliberately narrow. Deep forest does the work, sage carries secondary type, soft bone holds the background.

Havenn primary colour slide: Deep Forest and Forest Green shown against rainforest photography, with hex and RGB values — Primary — Deep Forest carries the identity; Forest Green opens it up.

Havenn secondary colour slide: Sage Grey, Soft Bone and Warm Sand shown against foliage photography, with hex and RGB values — Secondary — Sage Grey, Soft Bone and Warm Sand add lightness, warmth and space.

Mood

The reference board the palette was chosen against — wet forest, soft arches, and the tone of voice sitting on cards beside them.

Why green, and why it speaks

Green here is not botanical decoration. It is the emotional residue of being outside — connection, calm, protection — borrowed for a garment worn indoors, at the end of the day.

That decision sets the voice. Deep Forest is the enclosing tone; Sage Grey and Soft Bone let air back in. A brand about switching off cannot shout, so the palette stays narrow and low-contrast.

The lines on the board — empathy, breathe, one day at a time, you matter — are the same idea in words. Short, plain, unpressured: what you would want said to you at 11pm, not a slogan.

05 / Outcome

A quieter brand presence.

A concept that can be handed over: a symbol with a stated rationale, a two-face pairing, and five tones.

[05]Next project

Move into real commercial work.

Step out of the sleepwear concept and into commercial brand and digital design delivered for real companies.

UVE Group Agency · Commercial design · 2025 / 2026 Eight months in-house at a Madrid agency: a brandbook, two client websites and retail campaign production.

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