[06]Agency · Commercial design· 2025 / 2026
UVE Group
Eight months in-house at a Madrid agency. Four clients, none of them mine: a month of retail campaign production, two client websites, and a brandbook.
[01]Overview
About the work.
The projects aren’t mine. The craft in them is — and that turned out to be the more useful skill.
Eight months in-house at a Madrid agency, September 2025 to April 2026, as a brand and digital designer. Four clients, none of them mine to lead: a month of retail campaign production for Leroy Merlin, two websites for AEF and CBRE, and a brandbook for Evollis.
This is where I learned to work inside somebody else’s system at volume — one offer cut to a dozen sizes, a template built to hold institutional copy nobody had written yet, a palette codified so other people could apply it. These are agency deliverables and the files stayed with the company; each section below describes my contribution, not authorship of the whole. Evollis is text-only for the same reason.






Animated units
Looping GIF and motion formats for paid placement.
Static ad sets
Every placement size in the plan, from one offer.
Large format
Billboard and OOH, set for viewing distance.
Retail rules
Price, legal and logo placement fixed by guidelines.
The one that’s still live.




Design inside a global brand’s guardrails.


Web design
Page and component layout inside an established global system.
Hierarchy & density
What leads, what collapses, how far a page can run.
No improvising
A fixed corporate identity. The brief was to disappear into it.
A brand for something people rent, not own.


Brandbook design
Structure, specimen pages, and the do/don’t rules.
Handover document
Logo and clear space, colour for print and screen, type hierarchy.
Two registers
Financial trust and green warmth, without one undercutting the other.
[05]Next project
From commercial work to a full rebrand.
Move from commercial assets into a complete brand and digital system for a senior living marketplace.