UVE Group

Eight months in-house at a Madrid agency. Four clients, none of them mine: a brandbook, two websites, and a month of retail campaign production.

Agency site Get in touch

Employer: UVE Group, Madrid
Clients: Evollis · CBRE · AEF · Leroy Merlin
Year: Sep 2025 – Apr 2026
Services: Brandbook · Web design · Campaign assets
Role: Brand & Digital Designer

[01]Overview

About the work.

The projects aren’t mine. The craft in them is — and that turned out to be the more useful skill.

Agency deliverables; the files stayed with the company. Each section describes my contribution, not authorship of the whole.

01A brandbook, start to finish

02Two client websites

03Retail campaign production

01 / Evollis — Brandbook

A brand for something people rent, not own.

Europe’s device-as-a-service leader, known in Spain through Samsung renting. The brand has to be financially credible and environmentally warm at once. I designed the brandbook.

The mark the manual had to codify.

Role

Brandbook design

Structure, specimen pages, and the do/don’t rules.

Deliverable

Handover document

Logo and clear space, colour for print and screen, type hierarchy.

Constraint

Two registers

Financial trust and green warmth, without one undercutting the other.

02 / CBRE — Website

Design inside a global brand’s guardrails.

The world’s largest commercial real-estate firm, in Spain since 1973. Palette, type and grid arrive already decided. The work is hierarchy and density — and restraint.

The mark everything else had to sit inside.

CBRE Spain homepage: a dark green hero with an illustrated Madrid skyline and a serif headline announcing the Mid-Year Market Outlook 2026 — Editorial serif, one accent green, illustration instead of stock.

CBRE Spain services section with a large two-tone statement paragraph above a Que hacemos editorial grid — Two-tone statement type doing the work a heading would elsewhere.

Role

Web design

Page and component layout inside an established global system.

Focus

Hierarchy & density

What leads, what collapses, how far a page can run.

Constraint

No improvising

A fixed corporate identity. The brief was to disappear into it.

03 / AEF — Website

The one that’s still live.

The Spanish foundations association — 1,000+ members, four audiences, one set of pages. A large part of the design that shipped was mine; others have iterated it since.

fundaciones.org