Hardcore Crew

A streetwear identity built from attitude, loyalty and visual control — an independent clothing project, designed from scratch.

50+ Garments soldSelf-run drops, no retail partner

View the drop View identity system

Client: Hardcore Crew
Industry: Streetwear and clothing
Year: 2026
Services: Brand identity, clothing graphics, art direction, drop system
Role: Co Creator and Brand Designer

01 / Drop rail

One system. Multiple garments.

Guardian Unit Instagram drop post, black and white raglan with a pitbull crest

Full drop post — the raglan crest, live.

Guardian Unit · Black and white raglan

[02]Overview

A clothing project with a controlled attitude.

An independent streetwear identity with a direct visual language: bold type, controlled contrast, and graphics built to survive a garment.

An independent label I co-created in 2026 and still run — over 50 garments sold to date. Black, white and gold, heavy type, crest graphics and industrial campaign direction — a brand world that feels strong without becoming random.

I own the design side end to end: the mark and its lockups, the graphic element set, every product graphic and its placement on the garment, the campaign art direction, and the drop communication and digital rollout. The constraint that shaped it is print: a crest has to hold at chest scale, on black, through a screen-print, which rules out most of what looks good on a screen.

03 / Identity system