WaveWear

An identity for apparel that reacts to temperature — speculative, but grounded in a clear visual logic.

A self-directed concept from 2022, built end to end over roughly a month. WaveWear imagines garments that adapt to temperature through biomaterials and adaptive microfibres, so the identity had to make an invisible material property feel real.

I built everything around one wave motif, taken from the microfibre structure itself and then reused as pattern, packaging print, icon system and campaign field. I designed the mark and the pattern system, the pouch-and-hangtag packaging, the stationery, and an OOH campaign that argues the material case in biological linework rather than product photography.