[01]Product · Brand · Founder-led· 2026
Adcompas
An MVP: AI reads your brand and your rivals’ public pages, tracks what changes, and turns it into a monthly report ending in three ad ideas. Identity, product and the Next.js build — solo.
[01]Overview
About the work.
An MVP of a simple idea: point AI at your competitors’ public pages, and get back what changed, what your brand is missing, and three ads worth testing.
Adcompas is mine. I started it in June 2026 and built it alone — the identity, the product, the Spanish copy and the Next.js/Supabase application itself, including a Playwright worker that reads competitor pages and a report engine that adapts its typography and palette to each brand it writes about.
Design decisions that mattered: the analysis runs before the paywall, so the product proves it read your site before asking for money; and thin signal is reported as thin signal, never invented. It is a private beta, pre-revenue, with one plan defined but not yet a business. What follows is the design and the working build, not a success story.


Logo system


Pulse-line mark in a rounded square, plain wordmark.
Colour palette
#F6F8FCDefault background of every marketing surface — whitespace as a brand asset.#0B1F3AHeadlines, dark signature panels, report covers.#4E7BFFCTAs, links, live signals — blue means something you can do.#B7791FDetected changes, low-confidence markers — used sparingly.Typography
Anton for markers and numbers, Inter for everything else.
Voice — "cercano e inteligente"
— real report copy, not "¡Descubre los SECRETOS de tu competencia! 🚀"
A documented do/don’t table, so the voice cannot drift.
From a URL to a report, with nothing to fill in.

Añade tu marca

One field. No card, no account.
Escaneando

A real background job, honest status.
Voz y estilo detectados

Thin signal reported as thin signal.
Desbloquea tu informe

Paywall after the proof, not before.
A panel that shows its working.

Same engine, different visual voice.




Calm pricing for an honest product.

Designer, copywriter and builder, in that order of stakes.
- 01
Brand identity, mark to voice-and-tone kit.
- 02
Product and landing UI, plus the report theming system.
- 03
All product copy, in Spanish.
- 04
The build: Next.js, Supabase, Playwright, Stripe.
[02]Next project
From a SaaS product to a streetwear world.
Move from Adcompas's product and brand system into Hardcore Crew's full identity and drop system.