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[06]Agency · Commercial design· 2025 / 2026

UVE Group

Eight months in-house at a Madrid agency. Four clients, none of them mine: a month of retail campaign production, two client websites, and a brandbook.

Employer
UVE Group, Madrid
Clients
Evollis · CBRE · AEF · Leroy Merlin
Year
Sep 2025 – Apr 2026
Services
Brandbook · Web design · Campaign assets
Role
Brand & Digital Designer

[01]Overview

About the work.

The projects aren’t mine. The craft in them is — and that turned out to be the more useful skill.

Eight months in-house at a Madrid agency, September 2025 to April 2026, as a brand and digital designer. Four clients, none of them mine to lead: a month of retail campaign production for Leroy Merlin, two websites for AEF and CBRE, and a brandbook for Evollis.

This is where I learned to work inside somebody else’s system at volume — one offer cut to a dozen sizes, a template built to hold institutional copy nobody had written yet, a palette codified so other people could apply it. These are agency deliverables and the files stayed with the company; each section below describes my contribution, not authorship of the whole. Evollis is text-only for the same reason.

01Retail campaign production
02Two client websites
03A brandbook, start to finish
01 / Leroy Merlin — Campaign production

A month on the production line.

Leroy Merlin summer campaign banner: Tiempo para hacer hogar with a minus twenty per cent flash and a scrolling ultimos dias marquee
Summer 2026 — price flash, marquee
Leroy Merlin Club campaign banner with the Club Leroy Merlin lockup and a photograph of a maker at a workbench
Club Leroy Merlin — loyalty register
Bricoplanes offer creative: the wordmark on torn paper over a teal ground, with a red minus thirty-five per cent flash and the campaign dates
Bricoplanes — the master offer unit
Cover of the Leroy Merlin Especial Decoracion catalogue: a styled living room with the masthead reversed out over it and a stacked offer lockup
Especial Decoración — catalogue cover
Cover of the Leroy Merlin jardin y terrazas catalogue: a family under a pergola beside a pool and lawn
Jardín y terrazas — catalogue cover
Bricoplanes web banner: a red panel carrying the dates, the minus thirty-five per cent flash and a Ver ofertas link, beside a photograph with a repeating ultimos dias marquee
The same offer, reflowed square
01

Animated units

Looping GIF and motion formats for paid placement.

02

Static ad sets

Every placement size in the plan, from one offer.

03

Large format

Billboard and OOH, set for viewing distance.

04

Retail rules

Price, legal and logo placement fixed by guidelines.

The AEF mark: a blue lowercase aef wordmark beside overlapping blue and purple rings
The mark, and its blues
AEF homepage: a full-bleed aerial photograph of forest and river behind the headline La casa comun de las fundaciones, with the foundation directory search card overlapping the hero
Directory in the hero
AEF membership page with a photographic hero, breadcrumb trail and two-column body copy
Interior template for long copy
AEF homepage feature card announcing the Demos 2026 conference with headline, standfirst, call to action and photograph
Feature block — one story at a time
03 / CBRE — Website

Design inside a global brand’s guardrails.

The CBRE wordmark in dark green on a light panel
The mark everything sits inside
CBRE Spain homepage: a dark green hero with an illustrated Madrid skyline and a serif headline announcing the Mid-Year Market Outlook 2026
Editorial serif, one accent green
CBRE Spain services section with a large two-tone statement paragraph above a Que hacemos editorial grid
Two-tone statement type
Role

Web design

Page and component layout inside an established global system.

Focus

Hierarchy & density

What leads, what collapses, how far a page can run.

Constraint

No improvising

A fixed corporate identity. The brief was to disappear into it.

04 / Evollis — Brandbook

A brand for something people rent, not own.

The Evollis wordmark, a teal geometric logotype with a circular recycling mark in place of the O
The mark the manual codifies
Evollis website hero: the teal wordmark over a pale gradient, a three-line headline, justified body copy and a filled teal call to action beside an outlined one
Teal against deep navy
Evollis feature grid: four icon-and-text blocks on a two-column grid, above a row of client logos including Samsung
Icons, hierarchy, spacing — applied
Role

Brandbook design

Structure, specimen pages, and the do/don’t rules.

Deliverable

Handover document

Logo and clear space, colour for print and screen, type hierarchy.

Constraint

Two registers

Financial trust and green warmth, without one undercutting the other.

[05]Next project

From commercial work to a full rebrand.

Move from commercial assets into a complete brand and digital system for a senior living marketplace.

Senior Market / miResi Brand · Advertising · Digital · 2025 Brand manual, multi-format advertising and web design for a senior-care retail group.
View next project
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